Did you know that there are over 3 million listings on Airbnb? No matter how you look at it, that’s a lot of competition. Having a perfect place that fits your guests’ needs is a major step to getting regular bookings. And having a strong Airbnb SEO strategy is the best way to know that your hard work is being noticed by the people that want to see it.
SEO stands for search engine optimization. Essentially, it deals with structuring a website (or Airbnb listing) that makes it easier for a search engine to find your content. Specifically, when it relates to Airbnb, we’re talking about the ranking algorithm that Airbnb uses to figure out whose listings appear first. Playing smart with Airbnb’s metrics is an excellent way to get more page views, hopefully turning into more Airbnb bookings. And let’s face it, most people never venture off the first page of a search query, so having your Airbnb listing be front and center is imperative.
As we mentioned, playing nice with Airbnb is essential to rank high and get more bookings. Follow these steps, and you’ll be at the top of the search query in no time.
Keeping an updated calendar is one of the most important steps to ranking high on Airbnb search results. An active calendar means that you’re responsive, and Airbnb loves that.
Professional photos are crucial for high Airbnb rankings. A good photo also shows that you’re an Airbnb listing professional that takes your job seriously. Investing in professional Airbnb photos also makes your listings stand out from your competition. So when you are on the first page, your listing gets chosen more often than others.
Airbnb loves responsive hosts, so responding quickly to messages is an incredibly effective way to increase your Airbnb SEO.
Think about your ideal guests and how they would search for a listing like yours. The keywords that you use will determine if your guests can find you accurately. Be precise and describe in great detail the amenities and distance to familiar landmarks. For example, if you want Airbnb business travellers to stay with you, focus on the distance to city centers, fast wifi, and comfortable areas to get work done.